Positano Shopping Guide: Where to Get the Best Souvenirs

Learn where to find handmade sandals, high quality Positano fashions, and ceramics in this Positano shopping guide.

I’m not often a big shopper while on vacation. I’d rather spend my time exploring and I’d much rather spend my money on experiences or really good food. However, when I do shop while traveling, I prefer to purchase art or locally-made handicrafts or clothing that I can incorporate into my home or wardrobe to remind me of the trip.

I have paintings from Paris and New Orleans that I can’t walk by without thinking of those trips. I have pottery and metal products from Morocco that reminds me of our fabulous time in Fes. I splurged on a gorgeous handmade sweater in Iceland that so perfectly captures the spirit of the land of ice and fire.

Positano, Italy is one of those places where you just want to bring something home to remember its exquisite beauty. This fabled town on the Amalfi Coast also has its own special style. If you spend any time in Positano you will see women walking around in flowing fabrics, long skirts, and peasant blouses in pastel colors or lemon-adorned fabrics, and you will see these Positano designs sold all throughout town.

You will also see colorful ceramics up and down the Amalfi coast, many decorated with the ever-present lemon. Unlike Capri, the streets of Positano are not lined with the same high-end designer boutiques that you might find in every major city. Positano is much more about local designers and locally made goods.

Where to shop in Positano
Strolling through the streets of Positano

Where to Shop in Positano

After spending days wandering the streets and popping in and out of various shops, here are my recommendations on where to shop in Positano. Even if you aren’t planning a trip to Positano, many of these shops also sell online.

You will find many shops along Viale Pasitea, which is the main street that winds its way from the top of town down toward the beach. You will also find many shops along Via dei Mulini and Via Cristoforo Colombo.

Casa e Bottega (Household Items)

Shopping in Positano at Casa e bottega
The view from Casa e Bottega

When we visited Positano, we rented an apartment on Via del Monte and would walk through town to the beach. On our way, we stopped in at Casa e Bottega for a coffee or a healthy juice. I also admired their beautiful home goods like table linens, glassware, modern ceramics, and decorative accents.

I fell in love with a beach bag but refrained from buying it because of the price. As soon as we left I regretted it and this year finally found something similar when we were in Ravello.

Casa e Bottega is located at Viale Pasitea, 100, Positano

Boutique Luisa (Clothing)

Shopping in Positano -- beautiful handmade dresses for girls and women
Sundress from Boutique Luisa Moda Positano

There are many shops that offer beachwear and “Positano-style” clothing, but I found the staff at Boutique Luisa Positano to be especially helpful. There is a wide selection of stylish and flowing dresses, tops, shorts, bikinis, and more, all of which are handmade on the Amalfi Coast.

Tamara and Hannah in Capri
My favorite top from Positano

They have clothing for women and for girls. I bought one of my favorite tops here, along with a sundress for Hannah in their classic style.

Luisa Positano is located at Via Pasitea, 78

Nadir Positano (Clothing)

Where to shop in Positano -- Nadir Positano
My top from Nadir Positano

Another of my favorite shops with moderately priced women’s clothing in the Positano style is Nadir Positano. The staff here was also very friendly and helpful and their styles were very “Positano,” yet also very wearable. I bought an embroidered tunic that I wear quite frequently at home.

Nadir Positano is located at Via Pasitea 44

Antica Sartoria (Clothing)

One of the most famous Positano brands is Antica Sartoria. The clothing in these shops is absolutely beautiful, although not exactly practical. They are the type of clothes that look fabulous in Positano but don’t necessarily translate at home except maybe on the beach in the Hamptons.

It is a bit pricier than Luisa and the staff isn’t nearly as helpful, but I did manage to get a gorgeous scarf here for only about ten euros.

Antica Sartoria is located at Piazza dei Mulini, 1/3

Artigianato Rallo Moda Positano (Shoes)

Artigianato Rallo Moda Positano

My favorite “souvenir” from our time in Positano are my handmade sandals from Artigianato Rallo. In this small shop you pick out your base and heel height, then what color and style of straps you prefer.

They then measure your foot and a couple of hours later, you can pick up your sandals. They will fit the straps to your foot and hammer them into the sole right in front of you.

Artigianato Rallo is located at Viale Pasitea 96

Where to Eat in Positano

Spaghetti Vongole from Tre Sorelle -- Where to Eat in Positano

While you are in town, don’t miss out on the fresh seafood and pasta at:

Visiting the Amalfi Coast?

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Where to shop in Positano Italy on the Amalfi Coast for household goods, clothing, and shoes

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Publish Date: April 9, 2023

12 thoughts on “Positano Shopping Guide: Where to Get the Best Souvenirs”

  1. Would like to purchase a shopping bag (not a purse. Purchased one while in Positano last summer and would like another one. Purchased in Positano. The pattern is a navy background with lemons. The label says …..Lady Lemon, Made in Positano. Any help would be appreciated. Thank you

  2. Was hoping someone could direct me to the name of the children’s clothing store which I believe was near Via Regina Giovanna in positano. It had beautiful knitwear for infants hanging on the outside. Help!

  3. Jerry dejulius

    When visiting Positano a must location to visit and shop is absolutely Positano located just across the street from the open-air restaurant in the center of down town Positano…. and say hello to Irene

  4. As I was strolling around the winding pathways of Poistano two years ago, I stumbled across a very unique clothing store. The shop sold masterfully hand-painted, silk scarves and dresses with classic Pompeii themes. Can anyone tell me the name of this upscale shop and whether it’s still in operation?


  5. Esther of Local Adventurer

    Still need to make my way to Positano! I’m the same way.. I don’t like to shop all that much when I’m traveling.. unless it’s something I absolutely need. I don’t feel like any of the other Italian cities / towns I visited had anything unique about how people dressed. I’m really curious to visit Positano and see it for myself! 🙂

  6. Shopping in Italy is too much fun to the point of being dangerous for a bank account. I certainly over did it the first time I went but how could I not buy real Italian leather sandals?!

  7. I haven’t been there yet and usually don’t care for shopping, especially clothes shopping, but the tops are beautiful so I would have to make an exception!

  8. Heather | girlichef

    My problem is that I want to buy everything! Thanks for these suggestions…now, to get myself to Positano. 😉

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