This Texas German Town Hosts a Sausage Festival Every Fall

Set in heartland German-heritage city New Braunfels, Texas, this annual autumn festival is all about sausage, beer, and fun — drawing sausage lovers from across the U.S. Here are seven fascinating facts about Wurstfest that keep people coming back year after year.

1. What It Is: Wurstfest

What It Is: Wurstfest
© eDirndl

Wurstfest is a vibrant celebration held in New Braunfels, Texas, every fall. What began as a simple one-day event in 1961, initiated by local veterinarian Dr. Ed Grist, has blossomed into a 10-day extravaganza drawing over 200,000 visitors. The festival pays homage to the area’s rich German heritage, showcasing authentic sausages like bratwurst and knackwurst, paired with lively music and crisp Texas air. Set along the scenic Comal River, the event captures the essence of a Bavarian festival with a Texan twist, making it a unique cultural fusion.

2. When & Where

When & Where
© wurstfest.com

Nestled in the charming Landa Park, Wurstfest unfolds its magic along the picturesque Comal River. Each year, it typically spans 10 days in early November, making the most of the crisp autumn weather. The location’s natural beauty complements the festival’s lively activities, creating a perfect backdrop for the celebrations. Visitors can expect to be enchanted by the merging of nature and festivities, where the sounds of laughter and music blend with the rustling leaves. This setting provides an idyllic escape for those seeking both relaxation and revelry.

3. How It Started

How It Started
© Herald-Zeitung

In 1961, Dr. Ed Grist, a local veterinarian and advocate for German culture, sparked the beginning of Wurstfest with a humble one-day festival. Originally intended to honor the town’s sausage-making tradition, the event drew around 2,000 locals. Over the years, it expanded into a grand celebration, now welcoming over 200,000 guests. This growth reflects both community spirit and a dedication to preserving cultural roots. The festival stands as a testament to the enduring love for sausages, music, and merriment that transcends generations.

4. The Sausage Experience

The Sausage Experience
© Boulder City

Wurstfest tantalizes taste buds with an array of authentic German sausages, including bratwurst, weisswurst, and currywurst. Each sausage type tells a story, often rooted in family recipes passed down through generations. Served on sticks, in buns, or with traditional sides like sauerkraut and potato salad, these sausages are a highlight for culinary enthusiasts. The sizzling sounds and enticing aromas create a sensory feast, inviting visitors to indulge. Pair this with a refreshing beer, and you have a classic Wurstfest experience that delights all who attend.

5. More Than Just Sausage

More Than Just Sausage
© Mayfair New Braunfels

Wurstfest is far more than a culinary event; it’s a cultural celebration. Beyond the sausages, attendees can enjoy live performances by polka bands, yodelers, and accordion orchestras. The festive Marktplatz area recreates a Bavarian village ambiance, complete with artisan booths and carnival rides. This multifaceted experience offers something for everyone, from craft enthusiasts to music lovers. The joyous atmosphere, combined with the rich tapestry of activities, ensures a memorable visit, steeping guests in a world of tradition and fun.

6. What Makes It Popular

What Makes It Popular
© Herald-Zeitung

Wurstfest’s popularity stems from its rich heritage and vibrant atmosphere. The festival’s deep roots in German immigration and local family recipes foster a strong sense of tradition and community. Each year, it draws over 240,000 attendees, all eager to immerse themselves in the full cultural experience. From food and music to costumes and dancing, the event offers a complete German festival immersion. Local nonprofits benefit too, as profits support cultural preservation. This symbiotic relationship strengthens the community, making Wurstfest an unmissable event.

7. Local Scene & Extras

Local Scene & Extras
© Texas Lifestyle Magazine

Krause’s Café, a beloved local institution, captures the Wurstfest spirit year-round. Located in New Braunfels, it serves Bavarian delicacies like pretzels, schnitzels, and sausage samplers, all made with local flair. This café embodies the town’s blend of Texan and German traditions, offering a taste of Wurstfest whenever you visit. The playful mix of cultures and flavors reflects New Braunfels’ unique charm, where lederhosen and cowboy hats coexist. Whether it’s festival time or not, Krause’s provides a warm welcome and hearty meal for all.

Publish Date: July 27, 2025

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