Learn where to find handmade sandals, high quality Positano fashions, and ceramics in this Positano shopping guide.
I’m not often a big shopper while on vacation. I’d rather spend my time exploring and I’d much rather spend my money on experiences or really good food. However, when I do shop while traveling, I prefer to purchase art or locally-made handicrafts or clothing that I can incorporate into my home or wardrobe to remind me of the trip.
I have paintings from Paris and New Orleans that I can’t walk by without thinking of those trips. I have pottery and metal products from Morocco that reminds me of our fabulous time in Fes. I splurged on a gorgeous handmade sweater in Iceland that so perfectly captures the spirit of the land of ice and fire.
Positano, Italy is one of those places where you just want to bring something home to remember its exquisite beauty. This fabled town on the Amalfi Coast also has its own special style. If you spend any time in Positano you will see women walking around in flowing fabrics, long skirts, and peasant blouses in pastel colors or lemon-adorned fabrics, and you will see these Positano designs sold all throughout town.
You will also see colorful ceramics up and down the Amalfi coast, many decorated with the ever-present lemon. Unlike Capri, the streets of Positano are not lined with the same high-end designer boutiques that you might find in every major city. Positano is much more about local designers and locally made goods.
Where to Shop in Positano
After spending days wandering the streets and popping in and out of various shops, here are my recommendations on where to shop in Positano. Even if you aren’t planning a trip to Positano, many of these shops also sell online.
You will find many shops along Viale Pasitea, which is the main street that winds its way from the top of town down toward the beach. You will also find many shops along Via dei Mulini and Via Cristoforo Colombo.
Casa e Bottega (Household Items)
When we visited Positano, we rented an apartment on Via del Monte and would walk through town to the beach. On our way, we stopped in at Casa e Bottega for a coffee or a healthy juice. I also admired their beautiful home goods like table linens, glassware, modern ceramics, and decorative accents.
I fell in love with a beach bag but refrained from buying it because of the price. As soon as we left I regretted it and this year finally found something similar when we were in Ravello.
Casa e Bottega is located at Viale Pasitea, 100, Positano
Boutique Luisa (Clothing)
There are many shops that offer beachwear and “Positano-style” clothing, but I found the staff at Boutique Luisa Positano to be especially helpful. There is a wide selection of stylish and flowing dresses, tops, shorts, bikinis, and more, all of which are handmade on the Amalfi Coast.
They have clothing for women and for girls. I bought one of my favorite tops here, along with a sundress for Hannah in their classic style.
Luisa Positano is located at Via Pasitea, 78
Nadir Positano (Clothing)
Another of my favorite shops with moderately priced women’s clothing in the Positano style is Nadir Positano. The staff here was also very friendly and helpful and their styles were very “Positano,” yet also very wearable. I bought an embroidered tunic that I wear quite frequently at home.
Nadir Positano is located at Via Pasitea 44
Antica Sartoria (Clothing)
One of the most famous Positano brands is Antica Sartoria. The clothing in these shops is absolutely beautiful, although not exactly practical. They are the type of clothes that look fabulous in Positano but don’t necessarily translate at home except maybe on the beach in the Hamptons.
It is a bit pricier than Luisa and the staff isn’t nearly as helpful, but I did manage to get a gorgeous scarf here for only about ten euros.
Antica Sartoria is located at Piazza dei Mulini, 1/3
Artigianato Rallo Moda Positano (Shoes)
My favorite “souvenir” from our time in Positano are my handmade sandals from Artigianato Rallo. In this small shop you pick out your base and heel height, then what color and style of straps you prefer.
They then measure your foot and a couple of hours later, you can pick up your sandals. They will fit the straps to your foot and hammer them into the sole right in front of you.
Artigianato Rallo is located at Viale Pasitea 96
Where to Eat in Positano
While you are in town, don’t miss out on the fresh seafood and pasta at:
- Osteria Le Tre Sorelle – has the most amazing linguine with the sweetest little baby clams
- Chez Black – pasta and fresh seafood on the beach
- Covo Restaurant in the Hotel Covo dei Saraceni – fine dining with an amazing view
Visiting the Amalfi Coast?
You may also be interested in these articles:
- Plan a day trip to Ravello
- How to Hike to the Natural Arch in Capri
- Where to Shop in Capri
- Where to Eat in Capri
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Tamara Gruber is the Founder and Publisher of We3Travel. A former marketing executive and travel advisor, Tamara is an award-winning travel writer and recognized expert in family travel. Tamara is a member of SATW and the Adventure Travel Trade Association, and serves on the Board of the Family Travel Association. She is also the publisher of YourTimetoFly.com and the co-host of the Vacation Mavens travel podcast.
